Howard’s Way Walk, the event industry charity fundraiser, is back for 2015. Howard’s Way Walk is a unique charity walk dedicated to raising money to fight pancreatic cancer in memory of one of its victims, Howard Kerr. Set up in 2007, Howard’s Way Walk was inspired by event professional Howard, who was diagnosed with the illness that year. It was Howard’s passion to make a difference and his enthusiasm to raise awareness that has made Howard’s Way Walk such a special event within the event industry.
The event holds even more significance this year due to the death of Jim Harding. Jim was Head of Premium Sales and Hospitality at Arsenal Football Club and sadly passed away from the pancreatic cancer earlier this year. The walk will now be dedicated to celebrating the lives of two inspiring event professionals, who have left a lasting legacy within the industry.
The walk invites like-minded event professionals to get together to “walk, talk and network” whilst focusing on raising money to fight the dreadful disease that is pancreatic cancer. Walkers have historically undertaken some of the most challenging walks in Britain. Between 2008-13 the dedicated crew have walked The Ridgeway, Hadrians Wall, The South Downs Way, the Dales Way, the Cotswolds Way and the West Highlands Way. Raising in excess of £280,000 in the process.
This year there are big changes to the walk.
Firstly it’s an open event – anyone in the event industry can take part.
Secondly it will take place through the heart of London as footballing rivalries are set-aside with both Chelsea and Arsenal confirmed to take part to help raise money for Pancreatic Cancer Research. The walk will begin at Stamford Bridge, home of Chelsea Football Club in South West London and end at the iconic Emirates Stadium, in North London, Home of Arsenal Football Club.
This 10-mile walk is set to be one of the most exciting Howard’s Way Walks to date and we want as many event industry professionals to be involved as possible.