Howard’s Way Walk, the event industry charity hike, has challenged event professionals to take to London’s streets for a 10 mile walk for pancreatic cancer charities.
The walk on Friday, 12 June will see 200 event professionals trekking the 10 miles from the home of Chelsea Football Club to the home of Arsenal Football Club through two of London’s most famous parks, Hyde Park and Regent’s Park.
Howard’s Way Walk was created in memory of event professional Howard Kerr after he lost his battle with pancreatic cancer. This year’s walk takes on a new poignancy after the passing of Jim Harding, head of premium sales and hospitality at Arsenal Football Club, from the same disease.
Nick Grecian, MD of Gallowglass and brother-in-law of Howard Kerr, said: “Each year 9,000 people in the UK are diagnosed with pancreatic cancer. Of those, only 3 per cent survive five years. It has the lowest survival rate of all cancers. Most only last a few months.
“I am so proud of what we have done so far with Howard’s Way Walk to address earlier diagnosis and I know on Friday 12 June the event industry will help make a real difference.“
Since 2010, event professionals taking part in the Howard’s Way Walks have raised more than £330,000 for the charity by completing gruelling hikes across Britain’s most challenging landscapes. For this first time, the walk will be in a urban setting and open to the wider event industry.